Ambient Sound

What is Ambient Sound?

Ambient sound refers to the background noise present in a scene or recording. It’s the subtle, often unnoticed noises that help to immerse viewers in the environment and enhance the overall audiovisual experience. It can include sounds such as the rustling of leaves, the hum of an air conditioner, or the buzz of a busy street.

Why is Ambient Sound Important for Video Editors, Film-Makers, Influencers, and YouTubers?

Ambient sound plays a critical role in video production for several reasons:

  • It provides context and realism to scenes, helping to immerse viewers in the environment.
  • It can aid in the storytelling process, providing cues for mood and atmosphere.
  • It can enhance the overall audio balance, preventing the production from sounding too quiet or empty.

How to Use Ambient Sound in Your Videos?

Using ambient sound effectively requires careful planning and execution. Here are some tips:

  • Record on location: Capturing the natural sounds of your filming location can add authenticity to your production. Use a high-quality microphone to ensure clear and crisp audio.
  • Use sound libraries: There are numerous online resources offering free or paid sound effects you can use to supplement or replace your on-location recordings.
  • Layer your sounds: Combining multiple ambient sounds can create a rich, immersive soundscape. Be careful not to overdo it, though, as too many sounds can be distracting.
  • Adjust the volume: Ambient sounds should typically be subtle, not overpowering. Adjust the volume levels so they support, rather than distract from, your main audio.

Tools for Incorporating Ambient Sound

There are many tools available that can help you incorporate ambient sound into your video production:

  • Audio editing software: Programs like Adobe Audition, Audacity, and GarageBand allow you to edit and manipulate your ambient sound recordings.
  • Sound libraries: Websites like Freesound, SoundSnap, and Epidemic Sound offer extensive libraries of ambient sound effects.
  • Field recorders: Devices like the Zoom H5 or Tascam DR-40X are great for capturing high-quality ambient sound on location.


Ambient sound is a powerful tool in video production. Used correctly, it can add depth and realism to your videos, enhancing the viewer’s experience and engagement.

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